How to Measure Your Products for the Right Paper Bag Size
A paper bag should fit your product comfortably, look balanced and be easy to pack. Choosing by a label such as small or medium is not enough: the best starting point is the size of your fully wrapped item and the construction of the bag.
Measure the complete package
Prepare your product exactly as it will reach the customer, including any box, display card, tissue paper or protective insert. Measure its width, height and depth at the widest points. For irregular items, include any parts that stick out rather than measuring only the main body.
Write down the units beside each measurement. Mixing centimetres and millimetres can lead to an unsuitable order.
Check how the bag dimensions are listed
Suppliers may present measurements in different orders. Identify which number refers to the width, height and depth or gusset, where applicable. Check whether dimensions describe the outside of the bag or the usable space inside. If the listing is unclear, ask before ordering.
Allow room for inserting the item
A bag with dimensions very close to those of a rigid box may be difficult to fill. Allow practical clearance for the item to slide in without forcing the paper or catching on corners. The space needed depends on the shape, wrapping and bag construction, so there is no single allowance that works for every product.
Plan how the top will close
If you want to fold the top, leave enough free height above the product. Test the fold with the actual item inside and check that it does not cover your logo or crush the contents. A bag that fits an open presentation may not have enough room for your preferred closure.
Try your common order combinations
If customers often buy two or more products together, test that combination as well as a single item. Arrange the products with appropriate protection between them. A second bag size may be useful, but avoid adding sizes that solve only a rare packing situation unless you have a clear need.
Check more than the dimensions
A good dimensional fit does not establish that a bag can carry the product safely. Consider weight, sharp edges and the support the contents need. Ask about suitability if you are unsure, and use protective inner packaging for delicate goods.
For postal orders, choose a suitable shipping box or mailer. A paper presentation bag does not replace transit protection.
Test before buying a larger quantity
Where possible, try a sample or a smaller pack before committing to a larger order. Check insertion, closure, appearance and handling with a real product. Keep a note of which bag works for each product so future packing is consistent.
Explore paper bags at Inkline
Inkline offers white and brown kraft paper bags without handles, in two sizes and packs of 25–300, with custom logo printing options. Check the dimensions in the product details and compare them with your wrapped items before choosing.